What’s in a COA? What are these three letters, and what do they mean for the Cannabis industry?
COA stands for: “Certificate of Analysis”. With the average consumer being more and more conscious of what they are putting into their bodies, these three letters can make or break a buying decision.
Why does it EVEN matter? Well, Chad, cannabis companies want you to be stoked on what you’re buying from them. Sure, stand-out packaging accompanied by forward-thinking graphic design is of much importance for brand recognition, but what is equally important is the quality of the products behind those eye-catching designs.
Considering these products could be ingested, smoked, vaped, used topically, boofed, and otherwise put inside a human body, transparency into what is inside is paramount. At Honey Oil, we believe that only when a product is backed by a clean, recent COA, is when customers can confidently make a buying decision.
Why is that ~~~SOOOO important though? Well, Karen, it’s more important than ever to have products backed up by science because its 2019 and CBD is everywhere. With so many new brands emerging to capitalize on the trend, bootleg products are appearing on shelves that have little to no CBD in them. That is absolutely not chill, and in some cases these products are made with untested synthetics that could potentially cause harm to the end-user, which no reputable brand or manufacturer should ever want.
Transparency into our product’s quality and cleanliness is of the utmost importance for us at Honey Oil, that’s why we make sure to test every batch of raw materials we get, prior to formulating it into our products. Paired with the final test to ensure potency and dosage, this is what sets us apart from the competition, just take a look at our COA page here.
It’s 7:10 PM on Wednesday.
Do you know where your cannabinoids are?
